Smile & Shine Dental, Thailand
We do not offer Web Design as a stand-alone service. We only offer Web Design for our full-service advertising clients who currently have websites that will not optimally convert the qualified traffic we are sending them.
If you are not currently a Topengage client, we will only offer you Web Design services if you plan to sign up for a full-service advertising campaign, and if your current website will not effectively convert the qualified traffic we will send it.
Simply put: Because we don’t want to waste your money. While some ad campaigns can be run to Facebook pages, Messenger accounts, or similar platforms, the vast majority of our ad campaigns will direct qualified visitors to your website. Your website must be able to effectively and efficiently convince those qualified visitors to reach out to you and book your services. If your website will not convert the visitors we send to it, then you will waste every dollar you spend to acquire those visitors.
LNYK Beauty Academy, Singapore
We only serve Medical & Wellness facilities in Asia that seek international patients. We know how to create websites that convince international patients to fly to your facility to contract your services. We will translate your facility across both language and cultural barriers, and ensure you display the correct colors, images, and layouts to appeal to an International audience.
We don’t care about creating pretty websites that look nice, but provide little-to-no business value. We only care about creating websites that profitably convert the traffic we provide through our ad campaigns. We have real-world performance benchmarks and data, and we know exactly why Medical and Wellness facilities convert leads—or lose them—at every stage of the sales funnel.
We will handle every step of the process for you. If you have existing copy, or ideas about how you would like your new website to look, we are happy to review them. Beyond that, we will manage every stage of the process that does not require your direct review and sign-off. We will write your copy, design your visuals, build your infrastructure, and optimize your conversions.
Most agencies will ask you to put your business on hold for a few months while they completely re-do your website. We have structured our Website Design service to begin to deliver results in just a few weeks, and to then scale your success over time.
We start by building either a new one-page summary of your entire facility, or a single landing page for your most profitable service. We rapidly develop and launch this page, begin running ads to it, and use it to deliver a stream of high-quality, profitable leads to your facility while we continue to develop your full new website in parallel.
Before we begin our partnership, we will review your website across three criteria:
Many websites we evaluate are slow and broken, or they are not optimized for mobile devices. If your visitors cannot easily load your website, they will leave without converting, and over 75% of today’s traffic occurs on mobile devices— your website must perform extremely well in this area.
There are huge differences between Asian and Western audiences— and it goes beyond language. You cannot just translate an Asian site into English. Every element of your site must align with International cultural expectations, including the colors, images, and layouts you use.
Most Medical and Wellness websites are written by practitioners, for other practitioners. They communicate what they do, and not what the patient will get and why they should care. We use third-party reviewers to navigate your site like a visitor would to see your site through a potential patient’s eyes.
If your current website does not fulfill these three criteria, then we will work with you until you get there or help you run a campaign that is independent from your website.
We will conduct a thorough audit of your existing marketing assets and how well they are performing. We will determine what’s ready to attract an international audience, and what isn’t. We’ll work with you to define an appropriate style and strategy for your new conversion-focused website.
We will design a comprehensive graphic of your new mobile-first website design that you will review. If you require any adjustments, we will collaborate to make sure we can incorporate your notes without compromising performance. We will work through revisions until receiving your sign-off.
We produce the core elements of your website— the text, and the graphics. We create these in parallel to streamline the overall production of your new marketing assets, and to get your website, and your ad campaigns, up-and-running as quickly as possible.
We launch your website in stages to deliver rapid results. We first launch the new front page of your website and begin sending traffic to it. We will quickly begin to generate new, high-quality leads and real-world performance data. In the background, we will continue to develop and roll out your additional pages.
We deploy a complete suite of analytics tools to measure your website’s performance. In addition, we record site visits to see exactly how your visitors behave on your site— what gets them to convert, what makes them leave, and how we can continuously improve your website’s performance.
We will give you a high-converting website that’s efficient to maintain, expand, and upgrade. We can handle all revisions and additions to your website, and ensure fast, reliable, and cost-effective hosting for your entire website, in order to guarantee performance and uptime as we send more and more traffic to it.
It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.
We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.