B2B ADVERTISING FOR HEALTHCARE AND MEDICAL COMPANIES

Make your customers come to you with medical B2B advertising

Tired of sales calls without any results?

We bring prospects to you rather than you pushing your messages out to compete in a crowded landscape.

Increased number of customers

A good value proposition and right targeting always delivers more calls, e-mails, sales and other conversions.

Legal & Ethical requirements

We understand the complex legal-ethical advertising regulations surrounding online medical marketing.

Reach the right buyers

You are able to drill down to a specific professional role, e.g., a radiologist who is directly in charge of making a purchase

It's all about bringing the customer to you

Are you a pharmaceutical, medtech or biotechnology company? Have you tried sending hundreds of sales e-mails, running ineffective marketing and PR campaigns or simply made too many sales calls without getting any results?

Today’s Business-to-Business medical advertising is about bringing people to you rather than pushing your messages out to compete in a crowded landscape. Online advertising is one of the best solutions for B2B medical marketing in today’s competitive market.

Today the search for information has driven almost every initial request to the internet. Whether you are a medical company selling services or trying to sell a product, establishing targeted online advertising is essential, and this is also where the big revenues are.

Where do you typically start your research for a future business purchase?

Source: The State of Demand Generation, Pardot

Why choose B2B online advertising?

» Professionals responsible for purchase decisions usually conduct as much research as possible and most will end on Google to evaluate their options and find the right provider. This is where you could be found.

» LinkedIn boasts the highest concentration of educated professionals on social media, you can target individuals by industry, position title, educational background, and geographical information to drive more sales 

» You can target your audience by the industry, position, company size, background and geographical location

» You can track the calls, e-mails, sales and other conversions

» You can advertise in specific discussion groups related to your industry

Recommended marketing channels for medical B2B marketing

Google Ads

As a certified Google Ads partner we know how to run an effective campaign. We will ensure that marketing of your product or service generates calls, e-mails and inquiries. We have a proven track record of  generating an increased amount of conversions for medical and healthcare companies at a lower price than legacy channels. 

LinkedIn Ads and profile management

LinkedIn ads are the fast track to qualified, high value business leads, whether you are looking for business partners, investors or new customers, this is a necessity for companies looking to grow. Whether you are selling medical devices, laboratory equipment or any other med-tech products, LinkedIn is the best platform for B2B sales.

LinkedIn Ads For B2B Medical Advertising

  • We help you to embed physician and patient insights into the commercial process of online advertising
  • In terms of targeting you are able to drill down to a specific role, for example, a radiologist who is directly in charge of making a purchase
  • You can advertise in specific discussion groups related to your industry and measure results with real-time data
  • You can choose to display different kinds of ads: image, text or sponsored which appear in the viewers feed
  • Advertise your brand product & services to experts and decision-makers who work in your target industries and positions or even specific companies.
  • You pay only when someone clicks on your ad
  • You can track the calls, e-mails, sales and other conversions
  • LinkedIn is the best platform for leads generation
  • You can advertise in specific discussion groups related to your industry
  • Find and inform qualified prospects before the sales team reaches out
  • We only expose your products or services to professionals who oversee procurement and are likely to buy from you.

Google Ads B2B Medical Advertising

  • Even executives looking to buy expensive products like MRI scanners or lab equipment will probably google for potential vendors
  • People who search for your product have already made a decision to purchase it, all you need to do is convince them to buy from you
  • Reach a global audience of highly motivated clients in any language and any country and test new markets affordably
  • Google campaign settings make it possible to reach your specific target audiences, exactly when you want to get them
  • 80% of global Internet users are reached by Google’s ads
  • Typical B2B transactions have a much longer sales cyclethan B2C. Google is an excellent lead generation platforms where ALL your prospects are
  • We provide transparent reports on your ad performance and other key metrics you need to know.
  • We create interactive, credible and informative ad campaigns.

Linkedln users are decisionmakers

91% of executives rated Linkedln as their number one choice for professionally relevant content*
*Source: Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf

Decisionmakers are people too

Even executives looking to buy expensive products like MRI scanners or lab equipment will probably google for potential vendors
"We have been working with TopEngage for more than 2 years and during this period they have successfully managed our large global advertising campaigns. We have independently validated that our campaigns are both fully optimized and are providing a significantly higher number of conversions for essentially the same budget."
Enrico Bisello, Beike Biotechnology
Hong Kong and Shenzen

Biotech, pharmaceutical or medical technology advertising requires exceptional attention to detail and clarity of communication. It also demands a depth of understanding of how to engage varying audiences – patients, caregivers, referring physicians, donors, media…

Medical B2B Segments We Advertise In:

Get Leads on LinkedIn

Our LinkedIn Ads campaign is designed for companies that want to target a specific audience (industry, position, company size, background and geographical location).  We create an engaging and share-worthy content and finally implement, test and monitor your ads to get the best quality score, ranking, low cost per click and ad placement

Get Real Results

LinkedIn advertising is about generating as many leads and sales as possible, this is not the same as getting as many clicks as possible! We specialize in creating interactive ads which encourage viewers to take further action regardless if it’s purchasing your product or service, installing an app, downloading material or only becoming your client.

Get Fully Set Up

Any campaign we launch starts with applying best-practice methods for setting up LinkedIn pixels and analytics.

LINKEDIN AD CAMPAIGN MANAGEMENT

Essential for testing new markets and getting qualified leads.
$ 490
00
Monthly / Excluding Ad Spend
  • 3 products - 6 initial ads - graphics included
  • Website visits, lead generation ads and more
  • 3 new image ads per month
  • Campaign reporting tailored to your needs
  • English language campaign
  • No Limit on Ad Spend
  • Email, Chat and Call Support and Consultation
  • Ad spend paid directly to LinkedIn
  • 30 Day Money Back Guarantee on Management Fee
  • No Long Term Contract - Quit When You Want

Copywriting

In medical and healthcare advertising, credibility and trust is all-important. Spelling errors and bad grammar is disastrous to ad campaign performance

Graphics design

Designing graphics that suits your ad campaigns is all important. Studies show that humans get 80% of their information from visual input. Graphics for ads need to be specialized

Video creation

Video is the most powerful tool when it comes to advertising online. Testimonials, explainers and facility presentations can drive leads. We can help you create the perfect video for your ads

This explainer video shows how we do B2B advertising

Play Video

Contact Us

Tell us a bit about what you are looking for and we will get back to you within 12 hours.
  • topengage
  • agency@topengage.com
  • Hong Kong +852 2150 1951
  • +852 67 92 55 05