Digital Marketing for Medical B2B Companies

Find New Clients with our Turn-Key Digital Marketing Service

Medical B2B Digital Marketing:

It's Worth Getting Right

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  • 72% of medical purchasers begin with an online search (HITMC)
  • 81% of hospital admins will contact a vendor due to finding them in search (Google Think Insights)
  • 30-38% of healthcare buyers research vendors on their mobile device (Google Think Insights
  • 58% of medical device manufacturer CEOs stated their digital marketing budgets are too low.
  • 92% of pharmaceutical companies are not satisfied with their digital marketing capabilities, strategies, or outcomes.

Medical B2B Facilities We Work With

Typically, our medical B2B clients know how to generate leads with traditional offline marketing, but they lack an effective and efficient digital marketing capability.

They want to extend their existing marketing to capture buyers who are not accessible through their existing offline channels. Rather than develop their own internal digital marketing capability, they seek a fully-managed service provider who understands them and knows how to work within their constraints.

Our medical B2B clients include enterprises who produce medical devices, equipment, or pharmaceutical products, and who are looking to find new buyers within hospitals and clinics, or program partners within biotech, medtech, and pharmaceutical companies.

What All Topengage Clients Get​

Legal, Ethical,
Compliant Campaigns

No banned accounts. We run trust-building ads that are compliant with all local, sector-driven, and channel-defined advertising requirements and laws.

Access to
New Purchasers

No lost opportunities. We extend your marketing efforts to reach new buyers in new locations, or who otherwise can’t be reached via offline efforts.

Metrics-Based
Marketing

No guessing. We will calculate the exact cost to acquire a new lead for each of your products and services— and we will lower that cost over time.

Plug-and-Play
Service

No micromanagement. We will run every step of your advertising campaign for you—so you can just focus on closing sales and growing your business.

Medical B2B Marketing Specialists

We understand—and know how to work within—the unique constraints of a corporate medical B2B marketing environment.

We Understand Corporate Structures

We know how to navigate established corporate cultures, internal creative guidelines, and the larger number of stakeholders involved in corporate activities.

We Understand Legal Compliance

We know how to drive results while operating within the strict compliance frameworks that surround the buying and selling of big-ticket medical products and services.

We Understand Your Unique Buyer Personas

We know how to adjust our campaigns to deliver high-value corporate leads by speaking to both their human needs and the business goals they must meet.

How We Deliver Results

Our Core Principle: We Give You a Turn-Key Online Marketing Capability

You already run an effective offline marketing campaign. You have sharpened your branding and messaging to speak directly to your ideal clients. You can reliably generate leads and sales from attending events, publishing articles, and distributing press releases. But you know you are leaving a lot of business on the table by marketing to offline audiences only.

Bring your marketing efforts online

To acquire a global, digital customer base, you will need to bring your marketing efforts online. We will translate your branding, messaging, and marketing into profitable online marketing campaigns that reach a global audience. We offer bespoke engagements that complement our clients’ existing efforts and simply “fill the gaps” in their digital marketing capabilities.

Medical B2B Marketing

Recommended Channels & Services

Google Ads

Find buyers at the moment they are searching for, and looking to purchase, the exact products and services you offer.

LinkedIn Ads

Precisely target your product or service’s exact buyer profile by their industry, their company, and their exact position.

Our 4-Step Medical B2B Marketing Process

Evaluate

We evaluate your current marketing, including how many clients you are receiving from any current online marketing efforts. We analyze your existing online competition. And we review your existing marketing materials, and determine how to translate them into online efforts

Adjust

We align your campaigns with the unique desires, behaviors, and triggers that your leads exhibit when consuming marketing online, and determine how to best translate your existing marketing materials to fit these patterns.

Launch

We design, deploy, and track a small campaign that will target the client groups that you desire. We start with English-speaking clients, and your 1-3 highest-profit products or services. These will produce some quick wins and gather the most performance data possible.

Scale

We design, deploy, and track a small campaign that will target the client groups that you desire. We start with English-speaking clients, and your 1-3 highest-profit products or services. These will produce some quick wins and gather the most performance data possible.

Test Our Partnership - Risk Free

We know what you go through when you work with a marketing agency. You have to hand over a most critical element of your business— your online advertising. You have to give them control over a substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.

It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.

You Get Regular Reports

We give you monthly business-focused reports on your full advertising process, and ping you with plenty of data-rich updates in-between.

You Can Leave at Any Time

We don’t lock you into any long-term contracts. You just sign a simple service level agreement you can cancel at any time.

You Retain
All IP

You own your accounts. You own your ad spend. You own all the IP we produce for you. You keep it all, even if you choose to leave.

You Get to Start Slow

We will start with a very small – profitable-engagement, and only ramp up once we’ve proven real results.

Book Your Free 60-Minute Consultation

Learn How to Get More Leads, Book More Patients, and Grow Your Business

Schedule your no-obligation consultation. You will speak with a TopEngage account manager - not a sales rep - who will walk you through an evaluation of:

  • Your competition
  • Your sector’s marketing trends and potential
  • Your current web and mobile marketing assets
  • Your business objectives and roadmap to success