ONLINE ADVERTISING FOR PHARMACEUTICAL PRODUCTS

Pharmaceutical Advertising

Direct-to-consumer pharmaceutical advertising (DTCPA) is an extremely regulated field, both online and offline. See us as an add-on to your marketing department. We know the regulations, we know your business and we will communicate your brand and message in a credible and professional manner. Our goal is to bring you new clients and buyers.

Stay Competitive

We advertise your brand, product or therapeutic area in a way that will help you to stay competitive and grow in new markets.

Legal requirements

The list of ethics guidelines and online advertising regulations is long and we know how to apply it in practice.

Target Audience

We laser target your ads to reach physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.

53 %
of physicians view pharmaceutical information as the top type of health-related information online
81 B
USD revenue was gained from oncologics sales in 2017 making it the top therapeutic class
92 %
of pharmaceutical companies confirmed they were not satisfied with their current digital marketing

Pharmaceutical Products We Market

» Antibiotics
» Pain, Hypertension
» Oncologics
» Diabetes

» Dermatology, Respiratory
» Mental Health
» Immunostimulants

» Other CNS drugs

LinkedIn Ads

  • Professionals primarily use LinkedIn to do background research on people, businesses, and services, and also to get informed about the latest trends in specific industries.
  • LinkedIn is responsible for more than 80% of a business’s social media leads and brand awareness campaigns.
  • You can advertise in specific discussion groups related to your industry, and also measure results with real-time data

Google Ads

  • Even high power executives will search for partners and products online. Thus we make a point of getting your product in front of them!
  • People who search for your product have already made a decision to purchase it. So, all you need to do is convince them to buy from you and that's where we come in!
  • Reach a global audience of highly motivated clients in any language, and any country, and test new markets affordably.

How Can LinkedIn Ads Help You When It Comes To Getting New Customers?

  • You can easily get quality leads from your ads on LinkedIn using pre-filled forms with the user’s LinkedIn profile information.
  • We market your products to professionals who oversee procurement and are likely to buy from you. You select the audience and we'll bring leads.
  • In terms of targeting, you are able to drill down to a specific role. For example, you can get to a physician who is directly in charge of making a purchase
  • We will also display the value of your product. Showing its efficiency and outcome will generate more leads than focusing on product-first.

What Can Google Do For Your Sales?

We are a Google Certified agency so we know our way around the tangle of regulations and ethical codes that surround the pharmaceutical industry in cyberspace. For example, different countries have different policies when it comes to online advertising for pharmaceuticals. However, our extensive knowledge of these regulations will ensure your product marketing is 100% compliant.

Secondly, our other top priority is getting you qualified leads!  We target particular countries, professions, industries, and even companies depending on who your desired audience is. We also analyse your competitors and ensure your product stands out from your competition.  This is what makes TopEngage + Google a winning combination!

 

View us as an on-line extension of your marketing department

We understand the pharmaceutical industry and we also know marketing. Our mission is to bring you leads and new customers.

Copywriting

In medical and healthcare advertising, credibility and trust is all-important. Spelling errors and bad grammar is disastrous to ad campaign performance

Graphics design

Designing graphics that suits your ad campaigns is all important. Studies show that humans get 80% of their information from visual input. Graphics for ads needs to be specialized

Video creation

Video is the most powerful tool when it comes to advertising online. Testimonials, explainers and facility presentations can drive leads. We can help you create the perfect video for your ads