Digital Marketing for Medical Tourism

Fill Your Facility with International Patients — On Demand

Online Medical Tourism Marketing:

It's Worth Getting Right

  • 80% of Internet users have searched for health-related topics online. (Pew)
  • Patients most commonly search for information on specific conditions (63%), or specific medical treatments (47%) online. (Pew)
  • 77% of patients use search engines to find medical facilities to book appointments with. (Google- The Digital Journey to Wellness)
  • Patients search symptoms and conditions near the moment they are ready to convert and select a provider. (Google- The Digital Journey to Wellness)
  • 83% of patients review a healthcare facility’s website before scheduling an appointment (MDConnect)

Medical Tourism Facilities We Work With

We work with medical facilities in Asia who seek to acquire international patients through advertising campaigns. Most of our clients fall into one of two maturity levels:

You are Currently Running a Large International Ad Campaign, and Want to Improve It

You will run a more profitable campaign

We will provide the highest-quality clicks at the lowest possible cost per click, and cost per conversion.

Your campaigns will be optimized year-round

We will keep your bookings stable, and adjust your campaigns to take advantage of seasonal demand and the shifting availability of your services.

Your facility will grow.

We will find you more high-quality patients at higher margins

You have Decided to Run a New International Ad Campaign, and You Want to Find a Credible Agency to Run It

Work with medical marketing specialists

We only serve the medical industry. We have worked directly in the medical field and know its ins-and-outs.

You will run legal, ethical, compliant campaigns

We only create and run ads aligned to each channel and treatment’s specific marketing restrictions.

You will be treated fairly

You will be treated fairly. We only offer service level agreements you can leave at any time— no long-term contracts or aggressive upsells.

What All Topengage Clients Get​

Patients
on Demand

No more downtime. We will adjust your budgets in real-time to generate as many new leads as you need, anytime you need to fill your facility.

Patient-Differentiated
Advertising

No generic ads. We will create unique creatives tailored to the specific location, culture, language, and condition of each of your patient groups.

Metrics-Based
Marketing

No guessing. We will calculate the exact cost to recruit a new patient for each of your treatments— and we will lower that cost over time.

Plug-and-Play
Service

No micromanagement. We will run every step of your advertising campaign for you—so you can just focus on running your growing facility.

How We Deliver Results

International Patient Recruitment and Retention: It’s All About Trust

You are in a challenging business. You are selling a sensitive product. Your patients need your treatment to restore their quality of life. Your patients are picky, well-informed, and cautious. They are very worried about who they work with and they feel naturally suspicious about working with a clinic half the world away. 

Effective Marketing Will Establish Trust

To attract these tricky and fickle patients, you need to gain their trust. Effective marketing will establish trust with them the moment they first see your ad, and continue to build trust at each step in your marketing process. We will present your solution in a comprehensive, ethical, and honest manner at every patient touchpoint.

Medical Tourism Marketing

Recommended Channels & Services

Google Ads

Find patients, by location, who are actively searching for the treatment you offer— at the moment they want to buy it.

Facebook Ads

Sell elective treatments that your patients don’t know exist, don’t know are available, or don’t know they can receive overseas at the same quality for a fraction of the price.

Our 4-Step Medical Tourism Marketing Process

Evaluate

We evaluate your current marketing, including the number of patients you are receiving from it and your current ad spend. We review your existing marketing assets to determine if they’re ready for an international audience. And we audit your medical competition in Southeast Asia. We then create a strategy to differentiate from your competition and to better attract your ideal medical tourist patients.

Prepare

We will not run a campaign until you have marketing assets that will convert leads when we drive traffic to it. If we determine your assets will not currently perform, we will adjust your website and marketing campaigns to align with the specific lead behaviors and desires we’ve learned from successfully marketing many healthcare facilities to medical tourists.

Launch

We design, deploy, and track a small campaign that will target the specific patients and client groups that you desire. We start with English-speaking medical tourists, and your 3-5 highest-profit treatments & programs. Thesewill produce some quick wins and gather the most performance data possible.

Scale

Once we hit on a formula that delivers qualified, profitable leads, we will scale your ad spend, campaigns, targeted patient groups, locations, and marketed services to fill your schedule with high-quality international patients.

Test Our Partnership - Risk Free

We know what you go through when you work with a marketing agency. You have to hand over the most critical element of your business— your advertising. You have to give them control over your substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.

It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.

You Get Regular Reports

We give you monthly business-focused reports on your full advertising process, and ping you with plenty of data-rich updates in-between.

You Can Leave at Any Time

We don’t lock you into any long-term contracts. You just sign a simple service level agreement you can cancel at any time.

You Retain
All IP

You own your accounts. You own your ad spend. You own all the IP we produce for you. You keep it all, even if you choose to leave.

You Get to Start Slow

We will start with a very small – profitable-engagement, and only ramp up once we’ve proven real results.

Book Your Free 60-Minute Consultation

Learn How to Get More Leads, Book More Patients, and Grow Your Business

Schedule your no-obligation consultation. You will speak with a TopEngage account manager - not a sales rep - who will walk you through an evaluation of:

  • Your competition
  • Your sector’s marketing trends and potential
  • Your current web and mobile marketing assets
  • Your business objectives and roadmap to success