Medical Online Marketing Courses and Workshops

We provide medical online marketing courses and customised workshops to healthcare facilities working in the B2C sector and medical companies targeting B2B customers.  These help you increase your company’s digital marketing knowledge.
Offering flexible, customised training, we typically deliver our workshops within 1-2 days at your office or chosen location.

Reasons to consider a marketing workshop with us:

» You want to increase your patient/client numbers and are not getting this from your current online marketing campaigns.

» You’ve experienced an increase in competition and want to distinguish yourself in the industry.

» Your marketing department is excellent at running off-line marketing campaigns.  However, you wish to increase your online presence through enriching their online skills.

» You want to identify new online channels suitable for your business which you’ve not considered previously.

Who will be facilitating the workshop?

Our medical online marketing professionals run these courses. They’ve worked in the industry for more than 7 years.

We will tailor the workshop to your company profile, business strategy, and also the background and skills of attendees.

Our team members have both medical and corporate backgrounds so we fully understand your business’ industry.

We have designed our workshops to help you easily understand the principles of online marketing and then successfully apply them in practice.

The workshop is interactive and involves active participation. It also includes solving cases as well as working online in real time. Furthermore, we’ll structure it specifically to your experience and skills.

What will you learn from the workshop?

» How to utilise data-driven marketing concepts and navigate the vast landscape of digital marketing tools and techniques.

» How to determine appropriate channels to reach your target audiences.

» Ways to gain proficiency with search marketing, content, email, social media, LinkedIn, and video marketing.  We will also specifically work with the channels that fit your business.

» How you can measure, analyse and optimise the performance of campaigns using Google Analytics and other fundamental tools.  

» How to optimise your website for conversions: The Do’s and Don’ts.

» Finally, if you are a healthcare facility, we will teach you how to gain new patients. If you are a medical company looking for new clients, we will also ensure that after our course your acquisitions increase.

We also offer strategic workshops for management teams to help them map their business strategy with an online marketing presence. Learn how to:

  • Align your strategic business goals to fit with a modern online marketing strategy, and
  • Mitigate risks and handle reputation efficiently
  • All whilst complying with the regulations and laws governing medical and healthcare marketing.