LinkedIn Ads for Medical B2B Companies

Run Profitable Campaigns on the Most Critical Channel for B2B Marketing

LinkedIn Ads:

Why They’re Worth Getting Right

  • 40 million LinkedIn users are in decision-making roles.
  • Over 100 million LinkedIn’s users log onto the platform every single day.
  • LinkedIn drives over 50% of all social media traffic to business websites.
  • 80% of all B2B leads generated on social media come from LinkedIn.

Should You Run Your Ad Campaigns on LinkedIn?

LinkedIn is not suitable for healthcare providers, wellness facilities, or any other company that recruits patients. If you are a B2C medical or wellness company, then you will be better served with either a Google Ads or a Facebook Ads campaign. 

But if you are a B2B medical company, LinkedIn will form the cornerstone of your marketing campaign.

It is the only digital advertising channel that will reliably get your message in front of the professional decision-makers you need to grow your business.  The exact nature of the medical products or services that you sell does not matter. It only matters that you primarily sell to other businesses. We have successfully run LinkedIn advertising campaigns for a wide variety of medical B2B segments, including:

  • Medical Equipment
  • Medical or Healthcare Devices
  • Digital Health
  • HealthTech
  • Diagnostic Tools
  • Pharmaceutical Companies
  • BioTech
  • Laboratory Equipment

Why Ask TopEngage to Manage Your
LinkedIn Ads Campaign

LinkedIn offers the highest-ROI digital channel for medical B2B companies — but it is also the most expensive channel to run campaigns on. LinkedIn ads have a higher cost-per-click than other channels. LinkedIn requires a greater investment in content. And new revenue delivered through LinkedIn takes longer to materialize due to the protracted nature of B2B sales cycles. It is easy to burn through a large budget on LinkedIn and never generate any results.

We will tailor your campaigns around three core variables

We know how to take these factors into account, and to still craft profitable campaigns for medical B2B companies. We will tailor the size, spend, and strategy for each of your campaigns around three core variables:
  • Who you are trying to get your message in front of.
  • What conversions you would like them to complete.
  • What product or service you ultimately want them to buy.

By adapting each of your campaigns around clearly defined objectives, and by maintaining a tight focus on your targeted cost-per-acquisition, we can deliver a profit from even the most expensive LinkedIn ad campaign.

We are LinkedIn Ads Specialists

We have built a proven track record of running profitable and effective LinkedIn ads campaigns. Over the years, we have learned what it really takes to deliver digital marketing results for medical B2B companies. We have learned:

How to Speak to LinkedIn’s Unique Audience

Ads and content that deliver results on Google or Facebook will likely fail on LinkedIn. We know how to develop the exact images, messages, and videos that will resonate with LinkedIn’s audience, and deliver profitable leads within the constraints of LinkedIn’s higher advertising costs.

How to Use LinkedIn to Achieve Multiple Objectives

LinkedIn can deliver more than just profitable leads. While we specialize in lead-generating campaigns, we also know how to use LinkedIn to drive a range of outcomes that include— developing stronger brand identity, spreading brand awareness, and producing direct lead conversions.

How to Work with Corporations

Corporate politics and SOPs can be as complex and challenging to navigate as LinkedIn itself. We know how to work within existing brand guidelines, how to collaborate with (and not compete with) internal marketing departments, and how to keep Legal, HR, and other critical stakeholders happy.

How We Deliver Results

How We Leverage LinkedIn’s Unique Strengths: It’s All About Lead Targeting

Like Facebook, LinkedIn collects a wealth of user data that you can use to precisely target the audience for each of your campaigns. However, LinkedIn has laser-focused their data collection and audience selection capabilities to serve the unique needs of B2B marketing. With LinkedIn, you are able to set your ads to target specific:

  • Roles
  • Locations
  • Industries
  • And even companies

Actionable Information

In addition, LinkedIn gives you detailed information on who has viewed and interacted with your ads and content. You can see what companies engaged which of your messages. You can see which industries viewed your videos (and how long they viewed them for). And you can see what role levels were most likely to click on your offers. Best of all, this information can be easily published and reviewed through LinkedIn’s robust reporting function.

Properly run, a LinkedIn advertising campaign will give you a substantial amount of actionable information on your sales targets that inform your campaigns, but provide benefits that extend beyond them.

Our 6-Step LinkedIn Ads Process

Evaluation

We will examine your existing marketing capabilities, including your messaging, materials, and outcomes. We will review the products or services that you wish to advertise on LinkedIn. And we will analyze your competition. We will combine each element of our evaluation to determine our recommendation for the best way to profitably market your company on LinkedIn.

Campaign Design

We will collaborate to determine the exact outcome that you desire from your LinkedIn advertising campaign— lead generation, branding, or conversions. We will then design your campaign’s strategy, structure, and success metrics around that outcome (with the understanding that your campaign will also deliver the other outcomes to some degree).

Audience Targeting

We will work with you to define the exact audiences you wish to get your message in front of. We will define the most granular targeting possible in order to laser-focus your campaign on the exact regions, companies, and roles you wish to market to. If appropriate, we will create multiple audiences for each of the products or services you wish to market.

Campaign Development

We prefer to build campaigns from scratch. We will occasionally take on, manage, and optimize an existing campaign if we feel it can deliver results (and if we are allowed to make minor tweaks to its structure and content). In both cases, we will normally develop at least 2-3 campaigns in order to test different messages and product or service packages.

Campaign Testing & Expansion

We will launch with a relatively minor campaign, using limited targeting and budget, to advertise your products and services most likely to immediately deliver profitable leads. We will take what we learn from this initial test, and gradually increase the number and size of the campaigns we run, until we are advertising every product and service, to every audience, you desire.

Continuous Improvement

We will collect a tremendous amount of data from each of your campaigns, and use this data to continuously refine your message, your creative, and your strategy, to deliver more leads at a lower cost. We will provide accurate, comprehensive reporting at the end of each month to make it easy to see and share the increasing ROI of our program with your stakeholders.

Test Our Partnership - Risk Free

We know what you go through when you work with a marketing agency. You have to hand over the most critical element of your business— your advertising. You have to give them control over your substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.

It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.

You Get Regular Reports

We give you monthly business-focused reports on your full advertising process, and ping you with plenty of data-rich updates in-between.

You Get Continuous Monitoring

We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.

You Can Leave at Any Time

We don’t lock you into any long-term contracts. You just sign a simple service level agreement you can cancel at any time.

You Retain
All IP

You own your accounts. You own your ad spend. You own all the IP we produce for you. You keep it all, even if you choose to leave.

You Get to Start Slow

We will start with a very small – profitable-engagement, and only ramp up once we’ve proven real results.

Book Your Free 60-Minute Consultation

Learn How to Get More Leads, Book More Patients, and Grow Your Business

Schedule your no-obligation consultation. You will speak with a TopEngage account manager - not a sales rep - who will walk you through an evaluation of:

  • Your competition
  • Your sector’s marketing trends and potential
  • Your current web and mobile marketing assets
  • Your business objectives and roadmap to success