Digital Marketing for Healthcare Facilities

Let us promote your facility and treatments to local and global patients.

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Hospitals & Clinics That
We Work With:

We primarily work with Hospitals & Clinics in Asia. 

Most of our clients are looking to attract international healthcare patients through fully-managed advertising campaigns. 

We typically take on clients who are either already currently running a large international campaign that they want us to improve, or who have decided to launch a new large international campaign that they want us to run for them.

Why Partner with an Agency to Market Your Hospital or Clinic

67% of clinic patients, and 69% of hospital patients, search online for healthcare facilities before choosing one and scheduling an appointment. These patients search for facility options right when they are ready to schedule an appointment. 

And by 2020, global facilities are going to spend $36 billion on advertisements to attract these patients. If you are not effectively advertising your facility online, then you are giving away the majority of your potential patients to facilities who are.

Why Partner with Topengage to Run Your Marketing Campaign

We are Healthcare Marketing Veterans

Prior to founding Topengage, we worked at the largest, and most world-renowned, hospital in Sweden, and drove patient recruitment for multiple clinical studies. We know what patients desire in a facility.

We Know How to Target and Convert Patients

We have advertised Healthcare for many years, and we have learned the two keys to attracting patients—accurately segmenting them, and demonstrating your facility’s credibility, trust, and professionalism.

We Have a Proven Track Record

We have developed a wealth of validated, hard-data results for every healthcare segment. In some cases, we have helped facilities double and even triple in size in just a few years of working together.

Healthcare Marketing Channels

Recommended Channels & Services

Google Ads

Works best for Hospitals & Clinics that provide non-elective treatments. Promote your services to patients who know they must undergo your treatments, and who are in the middle of looking for the best provider for their procedure.

Facebook Ads

Works best for Hospitals & Clinics that provide elective treatments. Promote your services to patients who could be inspired to undertake life-improving procedures such as yours, and who are open to traveling overseas to receive services like yours at an excellent price point.

How We Deliver Results

We Solve the 3 Big Challenges of Healthcare Marketing

International patients who seek Hospitals & Clinics in Asia are high-value, high-revenue targets. They are difficult to find, attract, and convert. We will help you overcome the three biggest challenges you will face when you attempt to fill your facility with these lucrative patients.

1. We Will Help You Overcome Huge Competition:

Asian countries are building new medical facilities at a staggering rate. Most of these facilities are being built to cater to international patients. To beat them, we will first develop your branding to position you as a market leader, and then we will run advertising campaigns that are much more effective and efficient than your competition’s.

2. We Will Help You Comply with Strict Regulations:

Medical marketing is highly regulated. Every country has their own narrow set of rules about how you can promote your treatments and facilities. Every advertising platform has their own additional rules you must follow. It is easy to get your ads and accounts banned. To keep you in good standing, we will make sure your campaigns comply with the strictest global frameworks.

3. We Will Help You Acquire Picky Patients:

Medical patients are very careful about what facilities and treatments they choose. They must be convinced to select your facility and not the many other options (including local choices) at their fingertips. To convince these patients to pick you, we will properly position and promote your reviews, your reputation, your medical team, and your unique approach to treatment.

Our 4-Step Hospital & Clinic Marketing Process

Evaluate

We evaluate your current marketing, including the number of patients you are receiving from it and your current ad spend. We review your existing marketing assets to determine if they’re ready for an international audience. And we audit your medical competition in Southeast Asia. We then create a strategy to differentiate from your competition and to better attract your ideal medical tourist patients.

Prepare

We will not run a campaign until you have marketing assets that will convert leads when we drive traffic to it. If we determine your assets will not currently perform, we will adjust your website and marketing campaigns to align with the specific lead behaviors and desires we’ve learned from successfully marketing many healthcare facilities to medical tourists.

Launch

We design, deploy, and track a small campaign that will target the specific patients and client groups that you desire. We start with English-speaking medical tourists, and your 3-5 highest-profit treatments & programs. These will produce some quick wins and gather the most performance data possible.

Scale

Once we hit on a formula that delivers qualified, profitable leads, we will scale your ad spend, campaigns, targeted patient groups, locations, and marketed services to fill your schedule with high-quality international patients.

Test Our Partnership - Risk Free

We know what you go through when you work with a marketing agency. You have to hand over a critical element of your business – your advertising. You have to give them control over your substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.

It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.

You Get Regular Reports

We give you monthly business-focused reports on your full advertising process, and ping you with plenty of data-rich updates in-between.

You Get Continuous Monitoring

We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.

You Can Leave at Any Time

We don’t lock you into any long-term contracts. You just sign a simple service level agreement you can cancel at any time.

You Retain
All IP

You own your accounts. You own your ad spend. You own all the IP we produce for you. You keep it all, even if you choose to leave.

You Get to Start Slow

We will start with a very small – profitable-engagement, and only ramp up once we’ve proven real results.

Book Your Free 60-Minute Consultation

Learn How to Get More Leads, Book More Patients, and Grow Your Business

Schedule your no-obligation consultation. You will speak with a TopEngage account manager - not a sales rep - who will walk you through an evaluation of:

  • Your competition
  • Your sector’s marketing trends and potential
  • Your current web and mobile marketing assets
  • Your business objectives and roadmap to success