Google Ads for Medical & Wellness Facilities

Run Profitable Campaigns that Give You Steady Bookings - All Year Long

Google Ads:

Why They’re Worth Getting Right

  • For every $1 a business spends on Google Ads, they receive $8 in profit. (Google Economic Report, 2018)
  • Small businesses that use online ads and data analytics grow their revenue 4x higher than less digitally advanced businesses. (Google Economic Report, 2018)
  • Google display campaigns reach 80% of internet users around the world (Google Benchmarks and Insights)
  • The top 3 ad spots acquire 40% of the entire search page’s clicks (Wordstream)
  • 98% of searchers select a business on page 1 of their results (Brightlocal)

Why Let TopEngage
Manage Your Google Ads Campaign...

We Will Use Google Ads to Bring You More International Patients

We work exclusively with Medical & Wellness facilities who cater to international patients. We will tailor our Google Ads campaigns to meet your facility’s unique needs.

Google Ads for
Medical Facilities​

Google Ads form the cornerstone of your marketing campaign. They place your facility right in front of patients who are seeking the exact treatments you offer— at the exact moment they want to book a treatment

Google Ads for
Wellness Facilities​​

Google Ads supplement your larger Facebook Ads campaign. They place you in front of the subset of Wellness Tourists who know what type of package they want (e.g. a Yoga Retreat) and who are searching for facilities that offer it.

Little Known Facts About Google Ads

We Know How to Run Large International Campaigns - Profitably

We designed our agency to solve the core challenges Medical & Wellness facilities face when they attempt to run a profitable Google Ads campaign.

We Simplify
Your Campaign​​

Your facility offers multiple treatments and services. You need to run multiple ad groups and product groups. Each of your leads costs a different amount to attract, and adds a different amount to your bottom line.

We handle it all. We give you a single-point-of-contact for your entire campaign. We tell you about the important outcomes and let you ignore everything else.

We Deliver
Accountable Ad Spend​​

Leads are the lifeblood of your business. Keep them flowing. Generate as many qualified leads as you need to hit your business goals – profitably, ethically, on-demand.

We offer transparent, accountable reporting on every single dollar we spend. We relentlessly deliver clear ROI on every ad, click, and conversion.

We Speak to Your
Specific Audience​​

Build and broadcast a name you are proud of. Develop a full suite of branded assets. Run trust-building advertising. Actively manage your online reputation.

We have profitably advertised for many of the market’s leading treatments, services, and facility types. We know what your patients need to hear to click “buy”.

We Are Google Ads Specialists

We have run so many compliant, successful, high-spend Google Ad campaigns for Medical & Wellness facilities that Google has made us one of their partners.

They have officially recognized that we know and follow all of their guidelines, that we deliver exceptional customer service, and offer a large competitive advantage to our clients. Google gives us priority support, and easy-to-verify recognition that we continuously meet their standards and excel on their platform.

How We Deliver Results

We Focus on the Only Thing That Matters: Cost-Per-Acquisition

Clicks don’t pay your bills. Ad impressions don’t keep your lights on. Vanity metrics don’t build your bottom line. We ignore them all, and focus on the only number that will grow your facility— how much it will cost you to acquire a new, paying patient for one of your products or services. Get this one number right, and you will run a profitable ad campaign.

We Follow a Simple, Strategy-driven Process to Deliver Leads

We deliver leads at a profitable cost-per-acquisition at every step of your engagement. We first take a baseline of how many high-quality leads you are receiving and how many you need to acquire a paying customer. Next, we establish a starting cost to acquire a new paying patient for each of your treatments. Then, we continuously refine your campaign to lower your cost-per-acquisition and increase your profits on each patient.

We Find Patients You Didn’t Know Were Out There

Once your initial campaigns reliably deliver profitable leads, we use Google Ads to find patients you didn’t know were out there. We experiment with seasonality. We explore new business segments. We test new services and markets. Over time, we grow your facility larger than you thought possible.

Our 5-Step Google Ads Process

Check Your Compliance

We make sure your service, facility, and initial ad copy fall within Google’s regulations on medical & wellness marketing. We know their rules by heart, but we will often contact Google support directly before launching your ads to make sure your account won’t break any rules. (We have priority access to Google support, and can also often get your account unsuspended if you have previously suffered a penalty.)

Establish Your Tracking Systems​

We set up every system we need to track your ad outcomes, verify you are delivering profitable leads, and improve your cost-per-acquisition over time. We deploy a suite of systems that integrate with each other to track conversions, record each lead’s visit on your site, and upgrade your site’s overall performance.

Analyze Your Competitors​

We analyze your competitors to find gaps in your market that you can easily fill. We review two sets of competitors: your direct competitors (other facilities in your area going after the same patients) and your indirect competitors (other companies who are just advertising the same treatments as you). We identify your lowest-competition services that you can advertise at the greatest profit right away.

Run Your First Profitable Ads

We run multiple ad groups for your lowest-competition, highest-profit services. We deliver you an initial set of profitable leads, all while collecting critical real-world data on how to best find, attract, and convert your ideal patients. We will begin to expand your ad campaigns to new services and patients, but only after we know for certain how to pull them in at a profit.

Continuously Improve Your Campaigns

We will continuously improve your profitable ad campaign. We deploy a suite of proven processes that will weed out your bad leads and prioritize your highest-converting patients. We monitor and improve each ad’s quality score, and the profitability of each of your services. Most important, we provide strategic monthly reporting filled with easy-to-action advice on how to continue to grow your facility.

Test Our Partnership - Risk Free

We know what you go through when you work with a marketing agency. You have to hand over a critical element of your business – your advertising. You have to give them control over your substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.

It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.

You Get Regular Reports

We give you monthly business-focused reports on your full advertising process, and ping you with plenty of data-rich updates in-between.

You Get Continuous Monitoring

We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.

You Can Leave at Any Time

We don’t lock you into any long-term contracts. You just sign a simple service level agreement you can cancel at any time.

You Retain
All IP

You own your accounts. You own your ad spend. You own all the IP we produce for you. You keep it all, even if you choose to leave.

You Get to Start Slow

We will start with a very small – profitable-engagement, and only ramp up once we’ve proven real results.

Book Your Free 60-Minute Consultation

Learn How to Get More Leads, Book More Patients, and Grow Your Business

Schedule your no-obligation consultation. You will speak with a TopEngage account manager - not a sales rep - who will walk you through an evaluation of:

  • Your competition
  • Your sector’s marketing trends and potential
  • Your current web and mobile marketing assets
  • Your business objectives and roadmap to success