Typically, we offer Content Writing as part of a full-service advertising campaign, or as a standalone engagement for clients who require highly-specialized pieces of advanced marketing content. In both cases, we provide Content Writing services for two groups:
We typically produce sales-focused content for including ad copy, creatives for Linkedin, and additional collateral that we will directly promote within the scope of your campaign.
We offer a comprehensive suite of services that address any Content Writing challenge our clients might face. These include, but are not limited to:
We only serve Medical & Wellness companies in Asia that seek international clients. We know what content makes international clients convert. We know how to market effectively for different products, services and client groups. And we know how to use content to cross the cultural barriers—which go deeper than language—between your company and the International clients you seek.
Medical & Wellness marketing is sensitive and highly regulated. If your content communicates the wrong message, then you can easily get your advertising accounts banned or you can turn away your potential clients. We know the regulations and best practices required to create compliant & ethical website content that won’t get your accounts banned from advertising channels, and which will attract the right kind of International clients.
It is not easy to write marketing content for Medical & Wellness companies. You must communicate complex technical and scientific topics in a manner that is easily accessible and digestible by your non-technical audience of clients. Your content must inform potential clients, and also persuade them that your company is their best option. We have proven experience writing professional medical text that makes sense to clients, and also performs well for marketing purposes.
Most agencies follow a “publish and pray” strategy — They produce content and just hope that it performs well. We do the opposite.
Before we publish your content, we will install a full suite of analytics that will track its performance with real website visitors. After we publish your content, we will use these tools to continuously monitor your content’s performance. These tools will tell us how well your content is converting your qualified traffic into leads. They will also pinpoint what elements of your content are converting optimally, and which require adjustments. We will then improve each sub-optimal content element we identify in order to continuously improve each of your webpage’s conversion rates.
Content for Medical & Wellness companies must achieve two outcomes:
1. It needs to make your company appear credible, trustworthy, and professional.
2. It needs to go beyond describing your products & services, and actively sell them.
In order to achieve these outcomes, we’ve learned to focus on two big factors when producing website content for Medical & Wellness companies in Asia that seek International clients.
The websites of most Asian Medical & Wellness companies are only written in their native language, or they are roughly translated into English— either by a non-native English speaker, or by an automated translation app. If you want to market yourself to Western clients, you must develop a website filled with pristine content written by a Native English speaker in order to establish credibility.
Most Medical & Wellness companies are filled with content that was written by medical professionals, for other medical professionals. Their content is dry, technical, and does not directly address what their clients want to hear. If you want to attract clients, then you must fill your website with informative, persuasive content that has been written from your potential clients’ perspective.
It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.
We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.