MEDICAL AND HEALTHCARE COPYWRITING

It's All About Content

Most advertising agencies draw the line at the ad delivery. We don’t!  We know that if the content on your website or your social media content doesn’t drive sales, your ad campaigns are a waste of money. That’s why your content is an integral part of our ad campaign strategy. In fact, effective content writing and translation is essential for medical and healthcare marketing generally. To this end, we can write, re-write, and translate selling content that matches the intent of your ads.  Secondly, we create images we know will appeal to your target group. Thirdly, we can help you create compelling videos that keep your viewers glued to the screen and make them want to contact you.  

Written Content

Content written by professionals

We use engaging language and headlines that pop. Language that conveys your authority while entertaining your prospects, making them yearn to know more about you and your services.

Quality content - more leads

Our content engages your patients and customers with deep, rich ideas that help them realize your product or service is the answer to all their problems or the gateway to their hopes and dreams.

Multi-lingual content

We work with medical writers from different countries. This allows us to offer professional copy writing and translation by medical specialist writers in most languages.

We keep SEO in mind

Whatever your choice of topic or medical industry, we deliver engaging website copy.  It’s always written with SEO & lead generation firmly in mind.

Consumers are fed up with in-your-face sales tactics. They want informative and engaging content.

There’s no denying the fact that content is critical to your success online. Unfortunately, getting your hands on quality content or finding the right content writing service for your business can be a confusing and difficult proposition.

  • Smart, well-written text creates more sales, and creative and informative content attracts more interest in your service or product. When it comes to promoting an idea we know how important it is to get the content and design just right. This applies equally to clinical facilities as well as medical companies. We apply rigorous quality control standards, including experienced medical writers, and post-copy writing quality checks for all content creation.  
  • Medical advertising requires special skills. You cannot over promise, or use specific words and phrases. Additionally, you have to be authoritative and credible in the content you advertise. However, we know the regulations and ethical standards required of medical and healthcare marketing.  Therefore,  all our content writing and translation for medical and healthcare advertising is written with that in mind. We also know what Google and Facebook will accept on your pages and in your ads.

69% of B2C clients say the most influential aspect of a company’s website is content that speaks directly to their needs.

Source: www.demandgenreport.com

Language that conveys your authority is the key

Content marketing today is all about quality writing. It means engaging your patients and customers with deep, rich ideas.  Ideas that help them realise your product or service is the answer to all their problems or the gateway to their hopes and dreams. It’s having thoughtful, meaningful interactions with them that start with your outbound messaging, and end with your inbound appointment bookings and sales.

Whatever topic in the medical industry you want to cover, we deliver engaging website copy that’s written with SEO & conversion firmly in mind. In other words, it’s content writing and translation for medical and healthcare advertising that really works!

Why choose us?

Medical industry experience

Our team members include healthcare practitioners, clinical researchers, and professionals who have worked in medical companies. We know the medical business.  We also know what it takes to produce effective content writing and translation for medical and healthcare advertising.

Advertising professionals

Our team members have a deep passion for online advertising and extensive industry experience with medical and healthcare advertising in particular. By combining our marketing know-how with medical industry knowledge, we deliver content that will generate conversions.

Business oriented

Some of our team members have worked in executive positions in corporate environments for years. We understand how to navigate the industry specific guidelines and regulations of medical and healthcare advertising.  We also know how to send you profitable leads at the cost per acquisition (CPA) you aim for.

Copywriting

In medical and healthcare advertising, credibility and trust is all-important. Spelling errors and bad grammar is disastrous to ad campaign performance

Graphics design

Designing graphics that suits your ad campaigns is all important. Studies show that humans get 80% of their information from visual input. Graphics for ads needs to be specialized

Video creation

Video is the most powerful tool when it comes to advertising online. Testimonials, explainers and facility presentations can drive leads. We can help you create the perfect video for your ads