MEDICAL PAY-PER-CLICK ADVERTISING
Reach precisely targeted audiences and quickly generate additional revenue streams with professionally managed pay-per-click search engine marketing.
As healthcare marketers, we understand the challenges of time all too well when it comes to online marketing. That is why choosing paid advertising will not only provide you with new patients and appointments, it is also cost-effective (you set your budget), and we can assist you with the entire ad management (flat monthly fee, no hidden costs, no long-term contracts).
Healthcare advertising is a regulated market. Therefore, our continuous partnership with Google and Bing ensures that our marketing strategies are in line with existing guidelines.
WE ARE CERTIFIED GOOGLE PARTNERS
AdWords is the web’s largest platform for paid search advertising, Effective management, and a clear strategy is critical to any account’s success, whether it is E-Commerce, lead generation or local business. To ensure that our clients get the most out of their accounts, we take advantage of all the features and networks offered by Google AdWords. All customers accounts are handled only by Certified AdWords Experts.
CONTINUOUS MANAGEMENT AND SUPPORT
Efficient and timely bid changes are crucial when managing AdWords accounts. While strong account structure is necessary, ongoing bid management and bidding strategy are key to Pay Per Click success. We monitor accounts daily and make appropriate changes to improve performance. Once we start working with you, we stay loyal and engaged.
LASER TARGETED MARKETING
Campaign settings make it possible to reach your specific target audiences, exactly when you want to get them — so it’s essential to get them right. Campaign settings are determined by your strategy and include location targeting, ad scheduling, ad extensions and much more. We will make sure your revenue grows, and we will treat your campaigns as our own.
I ALREADY HAVE AN ADWORDS ACCOUNT
Great, we can work with it. First off we will need to know more about your company and your marketing objectives. What is your website address, who are your competitors and what is your competitive advantage in the marketplace? What are your marketing goals (i.e. generate phone calls, online leads, chats, online sales, branding, etc.)?. It is also important that we know your sales expectations.
I HAVE NO ADWORDS ACCOUNT
No problem. We will start with the basics such as discussing your AdWords objectives (i.e. generate phone calls, online leads, online sales, branding, etc.) as well as viewing your website and discussing your business. We will also want a Skype session or a personal meeting to understand your business further. Based on your ideas and objectives we will formulate a realistic strategy together.
We use a simple flat rate. Our fees are based on your budget which we set once a month and charge accordingly. See our price page for details. We have no hidden costs and no binding contracts. A satisfied customer doesn’t leave. Our monthly adjustment model gives you financial flexibility.
Additional costs to get started may be required. Before we start we will review your website and in particular the landing pages for the products or services you wish to market. We will make recommendation for changes you should make before we launch the campaign. You can either let us work directly with your existing developer or let us do it for you. If the changes cannot be made for some reason, we may reject to run a campaign if we feel we can’t deliver successful results without the changes.
TO MAKE MONEY
WHAT DOES ADWORDS COST?
Different keywords cost from a few cents to hundreds of dollars depending on the competition for the keywords targeting your customers or services. To give you a realistic proposal for your monthly budget we need to know more about your business, your plans, and your strategy. Almost any budget can get you some results. If you have never run an AdWords Campaign before we suggest you start low and increase spending once we have optimized and refined your strategy and campaigns for maximum ROI.
TO CHOP DOWN
SETTING UP YOUR ADWORDS ACCOUNT
Whether we are setting up a new Adwords account or refactoring an existing campaign, we will get started on the work within three business days or less of receiving our signed agreement. We always provide our clients with a copy of the Adwords campaign to make sure we are building the campaign correctly. We need your feedback as it helps to ensure all campaigns are targeting the right customers. The time it takes to complete the setup can vary according to the complexity of the account, but we set the expectation that all Adwords settings will take approximately one week to complete.
Rushing into a campaign will usually end in disaster, many AdWords customers tried running campaigns themselves and therefore claims that PPC advertising doesn’t work. You being here on this page proves otherwise as you probably arrived by clicking one of our ads. Building the perfect campaign and analytics structure will increase your chances of success, constant refinement will lower your cost and increase your conversions.
MANAGING YOUR ADWORDS ACCOUNT
Once you have approved your campaign and your ads are up and running, we begin actively managing your campaign(s) by our proposed approach. This involves making strategic decisions about the Adwords account as well as performing maintenance. Every month you will receive a report. The report is an Adwords performance report showing the monthly performance of each PPC metric (i.e. Impressions, Clicks, Cost, Cost Per Click, Conversions, Cost Per Conversion, etc.).
HOW LONG DOES IT TAKE TO GET RESULTS?
For some businesses, results are seen the moment we activate the campaign, but for most customers, there will be a period of analyzing user behavior on your site and adapting both campaigns and web pages for optimal results. A good campaign usually takes several months to build. If anyone tells you otherwise, they are probably lying.
WHAT ABOUT CLICK FRAUD?
You may have heard this term; it is also called invalid clicks. It happens for some reasons; websites make money from customers clicking on ads, and some rogue sites will hire people to click those (your) ads. It is also done by competitors who will click your ads multiple times to exhaust your daily ad budget, preventing your ads from showing that day. The majority of these clicks are caught and refunded by Google, but it can take a while. While you are waiting for your funds to be returned, your ads are no longer being displayed.
We have advanced systems in place to detect this and prevent your ads from showing over and over again to the same person or computer running click fraud software. Twice a year we request a manual audit of your account from Google to make sure our systems are performing flawlessly.
- Four Million Businesses Advertise On Google
- Google serves
- 45% of people can’t tell that a result is from a paid search
- Get in touch, tell us about your goals and your unique selling points
- We will look at your market and offer and give you honest feedback
- We will evaluate your website and tell you if we belive it will sell
- We will analyze the market and your competitors for you
- We will propose a campaign structured for your needs
- Based on your strategy, markets and channels we give you an affordable price
- If we don't think we can help you we will propose a way forward so we can.
Well...YOU Found Us
let's help others find you...
Why not give it a try?. With our 30 day money back guarantee and a minimal investment for the ads themselves you will know if online advertising works for you.
You may have tried other less serious agencies who promised everything and delivered nothing. With no binding contracts and a 30 day money back guarantee you risk very little.
You may have tried on your own without results. But you were competing against a whole industry who specializes in online marketing only. Focus on your core business and let us do the rest.
We will provide you with reference customers on request.
Business to Business Medical Marketing
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