B2B ONLINE MEDICAL MARKETING HAS EVOLVED AND SO SHOULD YOU

WHY CHOOSE B2B ONLINE MEDICAL MARKETING?

  • Professionals responsible for purchase decisions usually conduct as much research as possible and most will end on Google to evaluate their options and find the right provider. This is where you could be found.
  • Medical business buyers are driven more by facts and logic, our professional online advertising allows to test, adjust and monitor ads which lead to most conversions
  • You can target your audience by the industry, position, company size, background and geographical location
  • LinkedIn boasts the highest concentration of educated professionals on social media, you can target individuals by industry, position title, educational background, and geographical information to drive more sales
  • You can track the calls, e-mails, sales and other conversions
  • You can advertise in specific discussion groups related to your industry
  • B2B audience is industry-savvy, we will differentiate your advertising from your competitors by thorough competitor analysis
  • Our office locations in Hong Kong and Thailand allow us to work with clients from the entire APAC region
Google Ad
LinkedIn Ad
LinkedIn advertising

Are you a pharmaceutical company or selling medical devices or laboratory equipment? Have you tried sending hundreds of sales e-mails, running ineffective marketing and PR campaigns or simply made too many sales calls without getting any results?

Today’s Business-to-Business medical marketing is about bringing people to you rather than pushing your messages out to compete in a crowded landscape. Online advertising is one of the best solutions for B2B medical marketing in today’s competitive market.

Today’s B2B buyer acts much like a consumer of any product, and your B2B marketing needs to mirror that evolution. Buyers today are researching, looking for recommendations and educating themselves BEFORE they take your call.

Today the search for information has driven almost every initial request to the internet. Whether you are a medical company selling services or trying to sell a product, establishing a targeted online advertising is essential, and this is also where the big revenues are.

How do you get in front of people who aren’t taking your calls? How do you get your information in front of buyers who are doing their independent research? How do you get on the consideration list your target is developing?

Pay-per-click (PPC) advertising on search engines and other channels allows you to drill down into specific audience sub-segments and target each with accurate and relevant value proposition. The two fundamental reasons to PPC advertising for B2B marketing are:

  • It can deliver immediate, measurable return on investment
  • It provides a consistent platform for brand communications and amplification in the most important, growing and innovative area of modern businesses
Source: The State Of Demand Generation, Pardot

Bear in mind that medical B2B clients get a lot of marketing materials thrown their way, much of which is quite long-winded and repetitive. With medical business-to-business online marketing, we will make sure your ads are trustworthy and provide credibility to your business. B2B online medical marketing does not have to be different from B2C, your buyers are people, do not complicate things..

Medical B2B Online Marketing – Adwords

Google AdWords is an effective platform for reaching consumers. But what about for B2B medical companies? Sales figures tend to be much higher for B2B transactions. Professionals responsible for purchase decisions are tasked with conducting as much research as possible. Most will end on Google to evaluate their options and find the right provider. So AdWords remains an efficient platform even for B2B campaigns. 

As a medical B2B company, you are reaching out to a very targeted market, and we can help you with that. Typical B2B transactions have a much longer sales cycle so conversions may not even happen until several months later but this channel should not be overlooked as it can produce valuable leads.

  • We do the research and target the right keywords
  • We benchmark your competitors
  • We create interactive, credible and informative ad campaigns
  • We continuously monitor, test and manage bids manually, no automation
  • We provide transparent reports on your ad performance and other key metrics you need to know

We Drive Sales
Not Clicks

QAULITY LEADS

B2B Medical Marketing on Linked In

While B2C companies flock to Facebook to reach a wider audience, B2B companies tend to gravitate towards LinkedIn instead as a way to network and establish connections.
LinkedIn boasts the highest concentration of educated professionals on social media, all of whom self-specify personal information such as industry, position title, educational background, and geographical information to get the most out of their experience on the site. LinkedIn Ads allows B2B advertisers to create advertising campaigns with very high-level targeting options. Rather than being limited to segmentation based on location, age, school, gender or “interests”, you can tailor campaigns even further by users’ companies, industries, job titles, and skills. LinkedIn’s Facebook-inspired newsfeed allows companies to share their ads with relevant audiences and we can selectively target the audience you want to reach.

  • We create highly professional, sophisticated and informative ads
  • We display your ads and messages only to professionals and industries you wish to contact
  • We make sure that ads generate leads and we track them on a monthly basis
  • Linked In is responsible for more than 80% of a business’s social media leads!

Data Analytics & Tracking

Do you want to find out why your website visitors look at your products but do not buy anything? How can you “nudge” your visitors to complete a sale/booking? How can you adjust your business strategy to improve conversions and sales?

Online advertising is not just pushing through your message and letting your consumers contact you or buy your product. Our experience shows that the additional value of online advertising is the data you collect through advertising.

In fact, it’s not only about the data on how your visitors/consumers behave, what you also get a strategical advice based on the data since we have an extensive experience in helping businesses to succeed online. We help you to improve your sales process and ensure increased conversions.

What makes us different from other agencies is that we do not only provide you with technical monthly reports which show how many clicks and conversions you got, we are more marketing savvy than that. We provide you with reports which analyze your consumer behavior and translate it into the context of your business. Every month we will give you advice on how to further improve your sales process based on the collected data.

What's next?

  • Get in touch, tell us about your goals and your unique selling points
  • We will look at your market and offer and give you honest feedback
  • We will evaluate your website and tell you if we belive it will sell
  • We will analyze the market and your competitors for you
  • We will propose a campaign structured for your needs
  • Based on your strategy, markets and channels we give you an affordable price
  • If we don't think we can help you we will propose a way forward so we can.

Well...YOU Found Us
let's help others find you...

Why not give it a try?. With our 30 day money back guarantee and a minimal investment for the ads themselves you will know if online advertising works for you.

You may have tried other less serious agencies who promised everything and delivered nothing. With no binding contracts and a 30 day money back guarantee you risk very little.

You may have tried on your own without results. But you were competing against a whole industry who specializes in online marketing only. Focus on your core business and let us do the rest.

We will provide you with reference customers on request.